YOUR PERSONAL BRAND ARCHETYPE

OPTIMISTIC, DELIGHTFUL, UNPRETENTIOUS, OPTIMISTIC, KIND, PURE,

A DREAMER, HAPPY, HUMBLE, KIND

As an Innocent, you have a remarkable gift for bringing light and optimism to everything you do.

You always see the bright side of life and your purity, goodness, and joy of helping others shine out of you, no matter what you are doing. This is an innate gift that allows you to see the good in every situation.

You simply have one goal when it comes to your professional and personal life and that is to create happiness, optimism, and hope.

Your clients are drawn to your innocent and trustworthy nature. When they are working with you, it helps them to see the world through your eyes - simple, wholesome and good. You put a straightforward and positive spin on everything you do, and your empathy is one of your greatest natural skills.

People trust you. They know that you are sincere and that you strive to do the right thing. You worry though, about making others feel bad. Sometimes you fear you might have said something that could get misconstrued and it can eat you up inside. Let it go and let your optimism shine through.

Brand Archetype

Examples

Marie Kondo, Julie Andrews, Tom Holland, Dakota Fanning, Daniel Radcliffe, Zoella (Zoe Sugg) Jessica Alba, Walt Disney, Connor Franta, Brené Brown.

Tone of Voice

You are wholesome and tender-hearted in your tone of voice. You bring positivity and fun energy to your communications. You draw people in with your empathy.

Attraction

Others are attracted to your bright and positive personality and enjoy being around you. You are very easy to be around and make people feel good.

Challenges

Being taken advantage of, showing childishness, avoiding responsibility, lacking confidence, letting others make decisions for you, and not standing up for yourself.

"Some days you have to bring your own sunshine"

Brand Strategy

Share happiness and joy in your marketing. Earn people’s trust with simple, honest and positive communication. You are a breath of fresh air, positive, open and build trust by making your brand and a positive, happy place to be. You help people to bring the best out in themselves and feel good about themselves. You shine a light and just make people feel good.

ONCE YOU KNOW YOUR ARCHETYPE, YOU CAN USE IT TO

GUIDE YOUR PERSONAL BRAND STRATEGY

Transform Your Quiz Results

Into Your Greatest Asset

You Know Your Archetype — Now Let’s Make It Work for You


Your brand kit includes everything you need to align your voice, message, and presence with step-by-step strategies, ready-to-use templates, and practical exercises designed specifically for your Innocent nature.

One simple download. Lifelong impact. No fluff, no overthinking Only $27.

  • Clear Breakdown of Your Archetype Traits - Understand exactly how to leverage your natural strengths

  • Step-by-Step Implementation Guides - Transform your quiz results into actionable brand strategies

  • Social Media Templates & Content Ideas - Get ready-to-use templates customized for your Archetype

  • Brand Building Challenges - Follow 7-day and 30-day action plans to grow your brand

  • Real-World Examples & Case Studies - See how successful people with your Archetype build their brands

Here’s What You’ll Get Access To:

Product Details


Contact Details


Payment Details


INNOCENT BRAND ACTIVATION KIT

What It Means For You

Stand Out

in Your Industry

Finally break free from blending in with competitors, attract clients who truly value what makes you different, and establish yourself as a trusted voice in your field.

Feel Confident

in Your Marketing

Say goodbye to second-guessing your content and feeling awkward about promotion. Instead, discover the joy of sharing your work authentically online.

Stay Authentic and True to Yourself

Create genuine connections that turn followers into loyal clients while developing a brand that naturally grows with you and your goals.

Inspire Others Effortlessly

Show up with clarity, confidence, and purpose. Build a brand that reflects who you truly are and inspires others through your unique voice and values.

Frequently Asked Questions

How soon do I get access?

Instant access! As soon as your purchase is complete, you can start using all your materials.

What's included in my purchase?

You'll get the complete Archetype guide with all templates, worksheets, challenges, and marketing ideas. No hidden fees or extra costs.

Can I upgrade to all archetypes later?

Yes, if you would like to buy the complete collection of 12 archetypes click here. It's $67 for the complete collection. Each course is normally $27 when purchased separately.

Is this a subscription?

No, this is a one-time payment. You get instant access to all materials.


I help creators, coaches, trainers, experts, solopreneurs & service business owners to create, build and grow their business online in a way that works for them.

Email: hello@amandamuscat.com

Copyright © 2025 - Amanda Muscat Psychology-Led Marketing