Friend Brand Archetype

YOUR PERSONAL BRAND ARCHETYPE

FRIENDLY, DOWN TO EARTH, HUMBLE, LOYAL, HONEST, RESPECT,

FAIRNESS, BELONGING, EASY GOING, RELAXED, LIKEABLE

As a Friend, you have an extraordinary ability to create genuine connections and welcoming spaces.

Everyone wants to be your friend because they feel like you are just like them. They feel a close bond and connection with you.

You love the feeling of belonging and fitting in and through your work you want to be able to make real connections. The natural down to earth spirit you possess gives comfort and stability to those around you. You always approach tasks and projects with empathy and authenticity, which demonstrates your pure virtues of fairness and respect for others.

You have so much to offer the world, and create a welcoming environment wherever you are – which is such a gift. You will always stand up for the underdog and rally others around to help them. You make it easy for everyone in the group to support each other and create a place for them to connect and engage with each other as well as yourself.

You are also hard working and extremely loyal. You have solid values and others open up to you, knowing that you won’t be judgmental or negative. Never let your honest and accepting nature change. It has the power to build loving communities and solid foundations.

Brand Archetype

Examples

Anne Hathaway, Will Smith, Jamie Oliver, Sandra Bullock, Reese Witherspoon, Zoe Sugg, Howard Schultz, Tom Hanks, Sophie Hinchliffe.

Tone of Voice

Your tone of voice is easy-going, authentic and friendly. Your ooze trust by sounding like a friend and that you get it and understand your audience.

Attraction

People are attracted to your humble friendly manner. You have the gift of being able to connect in a way that makes them feel like you really understand them.

Challenges

You can allow the needs of the group to take over, leaving nothing left for yourself. You can be needy, constantly looking for validation in the group.

"I've got your back and am here for you"

Brand Strategy

You create a space where others can come and feel safe. They feel connected to you, each other and have a strong sense of togetherness. You look beyond yourself and create a dynamic and interesting space which naturally draws people in. Be inclusive in your messaging and your marketing. Use welcoming and inviting friendly language and diversity in your images. Your natural relatability and authenticity are your unique strengths for building loyal communities and lasting relationships in business.

ONCE YOU KNOW YOUR ARCHETYPE, YOU CAN USE IT TO

GUIDE YOUR PERSONAL BRAND STRATEGY

Transform Your Quiz Results

Into Your Greatest Asset

You Know Your Archetype — Now Let’s Make It Work for You

Your brand kit includes everything you need to align your voice, message, and presence with step-by-step strategies, ready-to-use templates, and practical exercises designed specifically for your Friend nature.

One simple download. Lifelong impact. No fluff, no overthinking Only $27.

Clear Breakdown of Your Archetype Traits - Understand exactly how to leverage your natural strengths

Step-by-Step Implementation Guides - Transform your quiz results into actionable brand strategies

Social Media Templates & Content Ideas - Get ready-to-use templates customized for your Archetype

Brand Building Challenges - Follow 7-day and 30-day action plans to grow your brand

Real-World Examples & Case Studies - See how successful people with your Archetype build their brands

Here’s What You’ll Get Access To:

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FRIEND BRAND ACTIVATION KIT

What It Means For You

Stand Out

in Your Industry

Finally break free from blending in with competitors, attract clients who truly value what makes you different, and establish yourself as a trusted voice in your field.

Feel Confident

in Your Marketing

Say goodbye to second-guessing your content and feeling awkward about promotion. Instead, discover the joy of sharing your work authentically online.

Stay Authentic and True to Yourself

Create genuine connections that turn followers into loyal clients while developing a brand that naturally grows with you and your goals.

Inspire Others Effortlessly

Show up with clarity, confidence, and purpose. Build a brand that reflects who you truly are and inspires others through your unique voice and values.

Frequently Asked Questions

How soon do I get access?

Instant access! As soon as your purchase is complete, you can start using all your materials.

What's included in my purchase?

You'll get the complete Archetype guide with all templates, worksheets, challenges, and marketing ideas. No hidden fees or extra costs.

Can I upgrade to all archetypes later?

Yes, if you would like to buy the complete collection of 12 archetypes click here. It's $67 for the complete collection. Each course is normally $27 when purchased separately.

Is this a subscription?

No, this is a one-time payment. You get instant access to all materials.

I help creators, coaches, trainers, experts, solopreneurs & service business owners to create, build and grow their business online in a way that works for them.

Email: hello@amandamuscat.com